Thumzup Approves $250M Crypto Treasury Including BTC, ETH, SOL, XRP, LTC, DOGE & USDC

Highlights:

• Thumzup gets board approval to hold $250 million in crypto, including Bitcoin and Ethereum.
• Trump Jr. owns shares, supports the company’s crypto and tech growth plans.
• Despite losses, Thumzup stock rose 267% this year on innovation momentum.

Nasdaq-listed Thumzup Media Corporation, an AdTech firm backed by Donald Trump Jr., has just made a bold move in the digital assets space. The board recently gave the green light to hold as much as $250 million in cryptocurrency. The approved crypto assets include Bitcoin (BTC), Solana (SOL), Ethereum (ETH), Dogecoin (DOGE), Litecoin (LTC), XRP, and the stablecoin USD Coin (USDC). However, the company has not shared how much it plans to allocate to each coin.

Nasdaq-listed Thumzup Media Corporation has announced that its Board has authorized the company to hold up to $250 million in crypto assets, including BTC, ETH, SOL, XRP, DOGE, LTC, and USDC. Previously, Donald Trump Jr., son of former U.S. President Donald Trump, acquired around…

— Wu Blockchain (@WuBlockchain) July 18, 2025

Thumzup Expands Crypto Focus to Stay Ahead in Digital Innovation

Thumzup CEO Robert Steele stated that diversifying is a key step in the company’s effort to lead in crypto innovation. He added that it aligns with the Trump administration’s growing support for digital assets. The Nasdaq-listed company currently holds 19 Bitcoins valued at around $2.3 million. 

Steele said:

“By diversifying our portfolio of cryptocurrencies to gain wider exposure to the market as a whole, we believe Thumzup is optimally positioned to create significant value for TZUP shareholders. As the U.S. federal government moves toward more crypto-friendly policies and greater regulatory clarity, Thumzup is committed to remaining at the forefront of this transformative technology.”

In addition, the company is developing a patent-pending, AI-powered lifestyle marketplace alongside its growing AdTech platform. Thumzup, founded in 2020 and based in Los Angeles, runs a platform where users earn money by sharing brand content on social media. 

Thumzup has recently disclosed that Donald Trump Jr. owns 350,000 shares in the company, with an estimated value of approximately $4 million, as reported by Bloomberg. His role adds a political angle to Thumzup Media’s crypto push. It also supports his father’s goal to make the U.S. the “cryptocurrency capital of the world.”

The disclosure followed a $6 million private placement of Thumzup’s convertible preferred stock, which was organized last week by Dominari Securities. Both Donald Jr. and his brother Eric are also advisors to Dominari’s parent company. 

Thumzup Stock Up 267% Despite Rising Losses

However, even with these recent moves, Thumzup still reported a $2.2 million net loss in Q1 2025. This marks a significant increase from the $330,712 loss it posted in the same period last year. The company remains listed on Nasdaq and continues to push ahead with its crypto-focused growth strategy. Thumzup’s stock ended Thursday down 2.93%, closing at $12.59, according to Yahoo Finance. Despite the dip, the stock is up 16.9% over the past five days and has surged 267% so far this year.

Thumzup has joined the rising group of public companies incorporating cryptocurrency into their balance sheets. Bitcoin remains the leading treasury asset, with approximately 272 companies holding BTC, as reported by BitcoinTreasuries.Net. While Bitcoin continues to be the most widely used crypto for treasury reserves, many companies have started including other assets like Ethereum, Solana, and XRP. Thumzup’s broader crypto strategy reflects this expanding trend in the corporate world.