Chinese DDC Enterprise Announces Bitcoin Reserve Strategy, Targets 5,000 BTC in 3 Years

Highlights:

• DDC Enterprise embraces Bitcoin in bold strategy, targeting 5K BTC in three years. 
• DDC forms a crypto expert advisory board to manage Bitcoin holdings safely.
• Adam Back predicts BTC could reach between $500K and $1 million soon.

Hong Kong-based DDC Enterprise Ltd., a consumer brand and e-commerce company with offices in China and the U.S., has announced that it will use Bitcoin (BTC) as part of its financial strategy. The company has just bought 100 BTC for about $10.4 million and aims to build up 5,000 BTC over the next three years. Their goal is to acquire 500 BTC by the end of 2025. This decision, shared in a letter to shareholders by Founder and CEO Norma Chu on May 15, makes DDC one of the first companies in its industry to include Bitcoin in its main financial plans.

JUST IN: 🇨🇳 Chinese public company DDC Enterprise to adopt a Strategic #Bitcoin Reserve, plans to buy 5,000 BTC. pic.twitter.com/wZ9278EZTc

— Bitcoin Magazine (@BitcoinMagazine) May 15, 2025

DDC Shares BTC Plan and Strong Financial Results

According to the company’s press release, DDC will set up a special team to manage its Bitcoin holdings, along with an advisory board of crypto experts. This team will make sure the company follows a careful and well-managed plan for buying and holding Bitcoin. 

In a letter CEO Norma Chu wrote:

“I am exceptionally enthusiastic to announce DDC’s Bitcoin Accumulation Strategy, a cornerstone of our long-term value creation plan. This initiative underscores our confidence in blockchain technology’s transformative potential and our commitment to pioneering corporate financial strategies.”

Chu pointed out that Bitcoin is a good way to store value and protect against economic uncertainty. She said this strategy will help increase profits for the company’s shareholders. Chu noted that the team’s strong focus on operational efficiency and smart reinvestment has made DDC a leaner, more agile organization. This new approach prepares the company to take advantage of emerging opportunities.

Along with the shareholder letter, DDC Enterprise shared that 2024 was their best financial year ever. Chu said the company did better than expected and showed strong results in important areas. “As we enter 2025, our momentum is accelerating, driven by disciplined execution and a bold new chapter in our corporate strategy,” she added. DDC had a record-breaking year last year, making $37.4 million in revenue, which is 33% more than the year before.

Many companies, governments, and banks are now adopting Bitcoin as a reserve asset. This trend began after Donald Trump entered the White House and signed an executive order to establish a national Strategic Bitcoin Reserve.

Bitcoin Climbs Past $103K as Adam Back Predicts $1M Surge

At the time of writing, Bitcoin has risen 0.87% in the last 24 hours, currently trading around $103,618. The leading cryptocurrency has been on a steady upward trend in recent weeks, largely driven by positive trade developments between the U.S. and China. Just last week, it briefly crossed the $105K mark. Over the past month, Bitcoin has recorded a strong gain of 23.6%.

Adam Back, CEO of Blockstream and a well-known voice in the Bitcoin space, has shared a bold forecast about BTCs future value. He believes the cryptocurrency remains deeply undervalued and has the potential to climb as high as $500,000 to $1 million in the ongoing bull run.