Verb Technology Launches $558M TON Treasury with Kingsway Capital

Highlights:

• After a private placement of $558M, Verb Technology will rename itself to TON Strategy.
• The company will establish the first community TON Treasury backed by Toncoin.
• The partnership includes Kingsway Capital and Blockchain.com for TON growth.

Verb Technology Company Inc. has announced plans for a private placement of up to $558 million to create the first publicly traded TON treasury. The move will make Verb one of the major holders of Toncoin, the native currency of The Open Network.

The company stated that the funds were received in the form of an upsized and oversubscribed PIPE offering. Over 58.7 million shares were bought at $9.51 by investors. The estimated amount of gross proceeds will be $558 million, and the new transactions are expected to close by August 7, 2025.

Verb will also rebrand to TON Strategy Co. after the closing. This long-term change will position it as the first company listed on Nasdaq that is entirely focused on Toncoin holdings. The company also plans to use Toncoin as its core asset in a treasury reserve.

Another milestone for crypto. Verb Technology secures $558M private raise marking a pivotal step in institutional TON adoption. @ton_blockchain's impact + @blockchain’s institutional expertise = a new era of blockchain innovation.

Thrilled to join the TON Strategy Co as a…

— Peter Smith (@OneMorePeter) August 4, 2025

Strategic Partnerships Strengthen the TON Treasury Project

Verb Technology is collaborating with Kingsway Capital and Blockchain.com in order to pursue this vision. The founder and CEO of Kingsway Capital, Manuel Stotz, will become the executive chairman. He is also the president of the TON Foundation. His management provides institutional capability and crypto experience. In addition, Blockchain.com CEO Peter Smith joins as the special advisor of the project. Smith said that the TON ecosystem is the “big step to crypto adoption globally.” He too emphasized the potential of the team to grow the blockchain innovation.

The potential is high since there are over one billion users on Telegram, whose backend is deeply integrated with TON. Stotz stated, ” A permanent capital vehicle is especially appropriate to ownership of $TON on a long-term basis.” He added that staking rewards would be able to create cash flow-positive incomes.

TON Treasury Signals Market Shift Toward Public Crypto Reserves

The introduction of TON treasury has become a new trend of using digital assets by publicly traded companies as reserves. With this measure, Verb is now among the few companies that have treasury-focused crypto strategies. As opposed to the traditional reserves, Toncoin makes it possible to generate yield through staking benefits.

Toncoin accumulation and governance will be one of the building blocks of the TON treasury. Moreover, Verb is planning to update consistently on TON purchases, staking rewards, and treasury expansion. The company has also laid stress on its aim of transparency and regulatory compliance in the process.

In addition, the TON Treasury strategy is primed to scale with the support of Kingsway Capital. Earlier, Kingsway and TON Foundation sought to raise up to $400 million on a similar initiative. This $558 million injection is way larger than these initial figures. This purchase would make it one of the most significant shareholders worldwide.

TON Foundation and @KingswayCapital aim to raise $400M to establish a public Toncoin treasury entity#TONFoundation and #KingswayCapital are planning to raise $400M from private investors through a PIPE funding round to launch a public #Toncoin $TON treasury firm. The public… pic.twitter.com/NaSFydbtos

— PHOENIX – Crypto News & Analytics (@pnxgrp) July 25, 2025

According to Rory J. Cutaia, the CEO of VERB, the agreement is a value-creating opportunity for all stockholders of VERB. He was optimistic about the change of transition and the new way forward. Upon the completion of the deal, Verb will still use the ticker symbol “VERB.” However, the fundamental focus of the company is going to be the management of the TON Treasury. Following the announcement of the treasury, VERB’s stock surged above $20 before retracing again to $17. The stock has surged by 110% over the past month, while the YTD returns rose to 160%.