Trump Media Plans $3B Capital Raise to Acquire Bitcoin and Crypto Assets

Highlights:

• Trump Media plans to raise $3 billion from equity and convertible bonds to buy crypto assets.
• The fundraising strategy resembles Strategy’s approach to expanding Bitcoin holdings.
• Donald Trump Jr. controls a $3 billion stake in TMTG through a trust with full investment authority.

Trump Media and Technology Group (TMTG), which operates Truth Social, is planning to raise $3 billion to purchase cryptocurrencies. The Financial Times report stated that the fundraising includes $2 billion raised by issuing new equity shares and $1 billion using convertible bonds. This decision demonstrates how the Trump family is becoming more involved with digital assets.

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While the capital raise size and timing may change, recently, there has been more demand from investors. In its funding plan, TMTG closely follows the lead of companies such as Strategy by using equity and debt for Bitcoin purchases. The shares will go on sale using at-the-market offerings, so their prices will be similar to those of recent trades. TMTG shares closed Friday at almost $25.72, while the company’s market value reached about $6 billion.

JUST IN: 🇺🇸 Trump Media Group to raise $3 billion to buy Bitcoin and crypto — Financial Times pic.twitter.com/VEyvy5vpGZ

— Bitcoin Magazine (@BitcoinMagazine) May 26, 2025

Growing Trump Family Involvement in Crypto

The Trump family has been adding to its digital asset investments progressively. Besides the TMTG’s latest initiatives, they have issued NFT trading cards, launched two memecoins and invested their tokens in American Bitcoin and World Liberty Financial. TMTG has also made plans with Crypto.com to release exchange-traded funds dedicated to cryptocurrencies. Recently, Donald Trump arranged a private gala for his top memecoin ($TRUMP) investors at his resort, proving this growing interest in the sector.

A trust is currently used by Donald Trump Jr. to oversee his father’s 53% ownership in TMTG. Additionally, the trust’s $3 billion in value gives him the ability to vote and investment rights. Among the companies that will reportedly underwrite this fundraising are ClearStreet and BTIG. Furthermore, the move aligns with the Trump administration’s goal of helping the United States become a leading center for cryptocurrencies.

Market Context and Future Outlook

Recently, Bitcoin achieved a new all-time high by hitting $111,970, which has encouraged more interest in crypto from institutions. Several other blank-check companies have made similar moves and industry experts think more crypto-related deals are coming. The forthcoming Bitcoin Conference in Las Vegas, planned for May 27-29, will host members of the Trump family, Vice President JD Vance, and famous crypto advisors. The event could be used as a starting point for Trump Media’s cryptocurrency fundraising news.

Plans to raise capital at TMTG may result in much larger purchases of cryptocurrencies. The company aims to use both equity and convertible bonds to achieve substantial holdings of cryptocurrency. The strategy fits with the rising optimism around digital assets as new rules are being put in place and demand for them continues to increase.

Other major players in the crypto industry have taken part in major deals lately. Recently, Ripple announced it acquired a digital currency prime brokerage firm, Hidden Road, for $1.25 billion. Additionally, the blank-check company Twenty One Capital teamed up with Tether and SoftBank to develop a cryptocurrency buying vehicle worth $3.6 billion.

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