Thumzup Media Expands Dogecoin Treasury with $2M Purchase

Highlights:

• Thumzup Media expands Dogecoin treasury with a $2 million acquisition at $0.2665 per token.
• The company plans to deploy 3,500 DOGE mining rigs by year-end.
• New advisory board includes DogeOS leaders for ecosystem growth.

Thumzup Media Corporation has entered a new stage of its cryptocurrency strategy. The Los Angeles-based company announced the initial open-market purchase of Dogecoin, indicating deeper participation in the fast-growing ecosystem. The company bought approximately 7.5 million DOGE with an average price of $0.2665, which amounted to approximately $2 million. This move was after weeks of a stock offering that raised $50 million, which it planned to use for cryptocurrency accumulation and mining expansion.

Thumzup is increasing its #Dogecoin ecosystem involvement!

Today, we announced an open-market acquisition of $DOGE, securing approximately 7.5 million tokens, amid the expected launch of the first Dogecoin ETFs.

Learn more about this transformative moment for the entire… pic.twitter.com/T4gP5ECJZB

— Thumzup Media Corporation (@thumz_up) September 18, 2025

Thumzup Media Expands Dogecoin Treasury and Mining Operations

Thumzup was founded in 2020 and initially operated as a social marketing platform. The company rewarded users who advertised brands on their respective social media. However, it has now shifted to blockchain infrastructure and digital assets.

Thumzup launched its crypto treasury in January and invested $1 million in Bitcoin. It has since grown to diversify its portfolio to include several assets, such as Ether, Solana, and Dogecoin. In July, the board had approved holding up to $250 million in crypto assets.

The Dogecoin purchase worth $2 million reflects the shift of the company toward the creation of a dedicated Dogecoin treasury. This aligns with its overall strategy of securing the digital assets and fortifying mining infrastructure. The mining division of Thumzup is also growing with its proposed acquisition of DogeHash, which operates 2,500 modern rigs at the moment. The firm anticipates an addition of 1,000 more machines by the end of the year, which will increase the total mining capacity to 3,500 rigs.

$TZUP and Dogehash aim to become the world's leading #Dogecoin mining platform and will leverage Dogecoin Layer-2 infrastructure via staking in DeFi products within the DogeOS ecosystem to enhance miner economics and amplify yield beyond base block rewards. 🚀…

— Thumzup Media Corporation (@thumz_up) August 19, 2025

According to CEO Robert Steele, the popularity of Dogecoin keeps getting bigger with the introduction of DOGE exchange-traded funds. He termed the acquisition as part of a plan that will facilitate the use of Dogecoin as a community currency and an active digital asset.

Strategic Leadership Appointments Guide Expansion

Thumzup also made new appointments to its Crypto Advisory Board. Jordan Jefferson, the chief executive officer of DogeOS and co-founder of MyDoge wallet, was brought on board together with Alex Hoffman, the head of ecosystem at DogeOS. Since 2011, Jefferson has been working on Bitcoin and blockchain. He emphasized that implementing DOGE holdings in actual applications and not just storage could strengthen the Dogecoin economy.

Steele also noted that the experience of leading wallets and scaling technology that Jefferson had would bolster the crypto-centric approach of Thumzup. Moreover, Hoffman’s experience in the field of ecosystem development would help steer treasury growth as well as mining expansion.

Dogecoin Gains Momentum with ETF Launch

The DOGE purchase by Thumzup coincided with the initial U.S. Dogecoin exchange-traded fund. Today, the REX-Osprey Dogecoin ETF launched, becoming the first milestone in the history of the memecoin. According to analysts, the ETF would open institutional access to Dogecoin and increase its legitimacy among institutional investors. The launch has also fueled a turnaround in Dogecoin’s price, which has surged 7% to $0.28 following the fall to $0.25 in the previous week.

Meanwhile, the corporate demand for Dogecoin keeps growing. Recently, CleanCore Solutions announced it had purchased over 130 million DOGE, bringing its holdings to over 500 million of the tokens. The company plans to achieve 1 billion DOGE, which is approximately 5% of the total supply.