Thumzup Expands Crypto Treasury to Include Six New Coins Beyond Bitcoin

Highlights:

• Thumzup expands crypto treasury beyond Bitcoin, adds ETH, SOL, DOGE, XRP, LTC, USDC.
• Trump Jr. invests in Thumzup with 350,000 shares valued at over $4 million.
• Thumzup sees $2.2M Q1 loss, plans crypto expansion to support platform growth.

On Wednesday, the board of Thumzup Media Corporation, a public social media marketing firm, approved adding more cryptocurrencies to its treasury, expanding beyond just Bitcoin (BTC). As of July 8, it held 19.106 BTC, worth about $2.1 million with a 2.23% gain. The new strategy includes Solana (SOL), XRP, Ethereum (ETH), Dogecoin (DOGE), Litecoin (LTC), and the USDC stablecoin from Circle. Thumzup may use part of its recent $6.5 million raise to buy crypto.

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 Thumzup CEO Robert Steele said:

“Expanding our exploration into other leading cryptocurrencies aligns with our commitment to innovation and prudent treasury management. We believe that a diversified approach to digital assets could enhance our financial flexibility as we continue to scale our AdTech platform and grow our advertiser base.” 

He said having different crypto assets could help the company stay flexible as it grows its ad platform and reaches more advertisers. The company runs an app that rewards users with cash for posting ads on social media platforms like Instagram. Advertisers set up campaigns through an online dashboard, and users get paid through PayPal or other digital methods. Thumzup posted a net loss of $2.2 million in Q1, with only $151 in revenue. 

Thumzup is pleased to announce that our Board of Directors have authorized management to begin the accumulation of additional leading cryptocurrencies.

Read the press release: https://t.co/zdtPejd5bP $TZUP $BTC

— Thumzup Media Corporation (@thumz_up) July 9, 2025

More Public Firms Add Bitcoin

The announcement comes as many public companies turn to digital asset treasuries to boost performance. According to bitcointreasuries.net, 143 public firms now hold BTC worth a combined $93.3 billion. Strategy, the firm that started this trend in 2020, owns over two-thirds, around $66 billion.

Trump Jr. Buys 350,000 Thumzup Shares Worth Over $4M

On the same day, Donald Trump Jr., the eldest son of the former U.S. President, revealed his investment in Thumzup Media Corp. According to Bloomberg, Trump Jr. owns 350,000 shares of the company. At the time he bought them, the shares were valued at more than $4 million.

Trump Jr. bought the shares based on advice from his investment adviser, Bloomberg reported. He has no role at Thumzup, but both he and Eric Trump advise Dominari Securities, which arranged the deal. The Trump family’s ties to Bitcoin are growing. Eric Trump recently joined the advisory board of Metaplanet, a Japanese firm currently holding 15,555 BTC. The company aims to grow its Bitcoin holdings to 210,000 BTC by 2027.

Meanwhile, Trump Media and Technology Group, which owns Truth Social, is moving to include Bitcoin in its financial plans. In June, the company filed with the SEC to create the Truth Social Bitcoin ETF, a fund designed to directly hold Bitcoin and track its price. Alongside its ETF plans, Trump Media has pledged $2.5 billion to create a Bitcoin treasury. Speaking at the 2025 Bitcoin Conference, Donald Trump Jr. made the company’s stance clear. “We’re seriously on crypto—we’re seriously on Bitcoin,” he said. “We’re in three major deals. I believe we’re at the beginning of what will be the future of finance. And the opportunity is massive.”

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