Thumzup Expands Crypto Treasury to Include Six New Coins Beyond Bitcoin
Highlights:
- Thumzup expands crypto treasury beyond Bitcoin, adds ETH, SOL, DOGE, XRP, LTC, USDC.
- Trump Jr. invests in Thumzup with 350,000 shares valued at over $4 million.
- Thumzup sees $2.2M Q1 loss, plans crypto expansion to support platform growth.
On Wednesday, the board of Thumzup Media Corporation, a public social media marketing firm, approved adding more cryptocurrencies to its treasury, expanding beyond just Bitcoin (BTC). As of July 8, it held 19.106 BTC, worth about $2.1 million with a 2.23% gain. The new strategy includes Solana (SOL), XRP, Ethereum (ETH), Dogecoin (DOGE), Litecoin (LTC), and the USDC stablecoin from Circle. Thumzup may use part of its recent $6.5 million raise to buy crypto.
Thumzup CEO Robert Steele said:
“Expanding our exploration into other leading cryptocurrencies aligns with our commitment to innovation and prudent treasury management. We believe that a diversified approach to digital assets could enhance our financial flexibility as we continue to scale our AdTech platform and grow our advertiser base.”
He said having different crypto assets could help the company stay flexible as it grows its ad platform and reaches more advertisers. The company runs an app that rewards users with cash for posting ads on social media platforms like Instagram. Advertisers set up campaigns through an online dashboard, and users get paid through PayPal or other digital methods. Thumzup posted a net loss of $2.2 million in Q1, with only $151 in revenue.
Thumzup is pleased to announce that our Board of Directors have authorized management to begin the accumulation of additional leading cryptocurrencies.
Read the press release: https://t.co/zdtPejd5bP $TZUP $BTC
— Thumzup Media Corporation (@thumz_up) July 9, 2025
More Public Firms Add Bitcoin
The announcement comes as many public companies turn to digital asset treasuries to boost performance. According to bitcointreasuries.net, 143 public firms now hold BTC worth a combined $93.3 billion. Strategy, the firm that started this trend in 2020, owns over two-thirds, around $66 billion.
Trump Jr. Buys 350,000 Thumzup Shares Worth Over $4M
On the same day, Donald Trump Jr., the eldest son of the former U.S. President, revealed his investment in Thumzup Media Corp. According to Bloomberg, Trump Jr. owns 350,000 shares of the company. At the time he bought them, the shares were valued at more than $4 million.
Trump Jr. bought the shares based on advice from his investment adviser, Bloomberg reported. He has no role at Thumzup, but both he and Eric Trump advise Dominari Securities, which arranged the deal. The Trump family’s ties to Bitcoin are growing. Eric Trump recently joined the advisory board of Metaplanet, a Japanese firm currently holding 15,555 BTC. The company aims to grow its Bitcoin holdings to 210,000 BTC by 2027.
Meanwhile, Trump Media and Technology Group, which owns Truth Social, is moving to include Bitcoin in its financial plans. In June, the company filed with the SEC to create the Truth Social Bitcoin ETF, a fund designed to directly hold Bitcoin and track its price. Alongside its ETF plans, Trump Media has pledged $2.5 billion to create a Bitcoin treasury. Speaking at the 2025 Bitcoin Conference, Donald Trump Jr. made the company’s stance clear. “We’re seriously on crypto—we’re seriously on Bitcoin,” he said. “We’re in three major deals. I believe we’re at the beginning of what will be the future of finance. And the opportunity is massive.”
eToro Platform
Best Crypto Exchange
- Over 90 top cryptos to trade
- Regulated by top-tier entities
- User-friendly trading app
- 30+ million users
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment, and you should not expect to be protected if something goes wrong.
Syed Ali Haider
Syed Ali Haider is a contributing crypto writer for Crypto2Community. He is a crypto and blockchain journalist with over six years of experience. Syed Ali is a Blockchain enthusiast and writer passionate about enhancing the acceptance, adoption, and integration of Blockchain technology worldwide. He has also advocated for digital freedom and cybersecurity for many years. Haider has been featured in a number of high-profile crypto and finance outlets, including Coincult and more.
View full profile ›ℹ️About Crypto2Community's Editorial Process
Crypto2Community's editorial policy is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict editorial policy and sourcing standards, and each page undergoes diligent review by our team of top crypto industry experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.
