Swedish Firm H100 Group Buys $475K in Bitcoin as Part of Its Bitcoin Treasury Strategy

Highlights:

• H100 Group has purchased Bitcoin in its latest move to reorganize its finances as part of its Bitcoin treasury strategy.
• Sander Andersen noted that the purchase aims to establish a stronger financial structure.
• H100 has signed a letter of intent for a convertible loan worth up to 10 million SEK.

H100 Group AB has purchased 4.39 Bitcoin for 5 million NOK, equal to around $475,000. This move makes it the first health tech company that has its shares traded publicly in Sweden to adopt Bitcoin as a treasury asset. The Stockholm-based firm completed the purchase at an average price of 1,138,737 NOK per Bitcoin, or about $108,200. The company said it used excess liquidity to make the acquisition, which forms part of its long-term Bitcoin Treasury Strategy.

We’ve acquired 4.39 BTC — officially becoming Sweden’s first publicly listed Bitcoin Treasury company.

This marks the beginning of a long-term strategy to align our balance sheet with the values of sovereignty, resilience, and digital-first innovation. pic.twitter.com/KPFc0H26uv

— H100 (@H100Group) May 22, 2025

Despite the new investment, H100 confirmed that its core business in health technology remains unchanged. The company provides AI-driven automation tools for healthcare and longevity services. Following the news, the company’s stock rose by 39.27% on the Nordic Growth Market. Its share price increased to 1.22 Swedish Krona, pushing its total market value to nearly $14.84 million.

H100 Group Strategy Aligns with Firm’s Long-Term Vision

H100 CEO Sander Andersen said the purchase is not meant as a quick gain but as a shift toward a stronger financial structure. He explained that Bitcoin offers a tool to preserve value and protect the company’s balance sheet. Andersen also described Bitcoin as a savings technology, not a trade. The CEO noted that the company aims to “build and hold” Bitcoin for the long term.

The firm said this approach fits well with the values it stands for, including resilience and digital innovation. According to Andersen, Bitcoin’s emphasis on personal independence is similar to the ideals of the communities served by H100. He added that more investors expect companies to prepare for the future by adjusting their financial strategies.

In a related move, H100 has signed a letter of intent for a convertible loan worth up to 10 million SEK to expand its holdings. The company will use the loan to support its treasury plan and general operations. The loan will run for three years and can be converted into equity if the stock trades more than 33% above the conversion price for over 60 days. However, the final agreement still depends on board approval and other required steps.

https://t.co/5mHdDN9oVD pic.twitter.com/5N2Pa7LyKE

— H100 (@H100Group) May 23, 2025

Lawmakers Urge Sweden to Consider Bitcoin Reserve Strategy

H100’s Bitcoin adoption follows rising interest in digital assets among Swedish lawmakers. In April, two members of the Riksdag, the parliament of the Kingdom of Sweden, urged the country’s finance minister to explore creating a national Bitcoin reserve. One letter proposed that Sweden use seized cryptocurrency assets to start its reserve. This idea mirrors similar plans seen in countries like the United States, where the president signed an order to create a strategic Bitcoin reserve. Meanwhile, the latest purchase and adoption of a Bitcoin strategy by H100 Group may reignite discussions in the country about the reserve.

The decision by the company mirrors a trend where traditional companies are shifting to digital assets. Other companies, such as Strategy and Metaplanet, are staking up Bitcoin as the token continues to rise in price. Moreover, Rumble, a platform used to share videos, recently purchased 188 BTC as part of its strategy.