Strive Unveils New Leadership Team and Bitcoin Treasury Plan

Highlights:

• Strive unveils new leadership team, with the appointment of eight new members to its board of directors.
• The appointed individuals will join four other executives, including Mat Cole, the Board Chairman and CEO.
• Strive also unveiled capital raising programs to fund its massive Bitcoin treasury target.

Strive, Inc. has officially launched its Bitcoin treasury management journey following the announcement of its complete leadership team. According to a press release on September 15, Strive added eight individuals to its board of directors.

They include Shirish Jajodia of Strategy, Pierre Rochard of The Bitcoin Bond Company, Ben Werkman from Swan, James Lavish of The Bitcoin Opportunity Fund, and Avik Roy of FREOPP. Others include top finance and legal experts, such as Yale’s Professor of Corporate Law, Jonathan Macey, EV3 Ventures Co-Founder Mahesh Ramakrishnan, and Bitcoin Strategy’s VP, Jeff Walton.

All these individuals will join four other executives unveiled during the merger and rebranding that birthed Strive, Inc. in May. These four executives were Mat Cole, the Board Chairman and Chief Executive Officer (CEO); Ben Pharm, the Chief Financial Officer (CFO); Arshia Sarkhani, the Chief Marketing Officer (CMO); and Logan Beirne, the Chief Legal Officer (CLO).

Cole described the board as an essential setup for every Bitcoin-focused company to achieve its long-term targets. “Our board have world-class expertise in Bitcoin, treasury management, capital markets, policy, and governance. We have quickly developed rare working chemistry, and I believe it will drive substantial shareholder value,” the CEO added.

STRIVE (NASDAQ: $ASST) ANNOUNCES BOARD OF DIRECTORS & INITIAL BITCOIN STRATEGY DETAILS

BOARD OF DIRECTORS
– Chairman @ColeMacro CEO @Strive
– @shirishjajodia Corporate Treasurer @Strategy
– @BenWerkman Chief Investment Officer @Swan
– @BitcoinPierre CEO of The Bitcoin Bond…

— Strive (@strive) September 15, 2025

Strive Highlights Fundraising Sources for Bitcoin Investments

In May, Strive Asset Management announced the completion of its merger with Asset Entities, creating a new public Bitcoin treasury firm, rebranded as Strive Inc. The move aims to establish one of the strongest corporate Bitcoin treasuries in the market, targeting a $1.5 billion fundraising program for the token acquisitions. Strive also noted that the merger will protect and expand shareholder value.

During the merger, Strive began its Bitcoin treasury journey with the purchase of 69 BTC through a Section 351 exchange. In the same month, the company raised $750 million from a PIPE financing round. Strive also plans to raise an additional $750 million from warrant exercises that will be conducted within this year.

Meanwhile, Strive qualifies as a Well-Known seasoned issuer (WKSI) with an S-3 ASR shelf registration, making it easy for the company to raise capital through several flexible financing tools. Some of the fundraising options include an at-the-market (ATM) program, which could generate around $450 million in total proceeds, and a $500 million stock repurchase program.

Additionally, Strive can access funds through potential debt or debt-like offerings. “Strive currently has an equity-only capital structure and has ambitions to issue a publicly traded perpetual preferred equity security in 2025 to purchase additional Bitcoin,” the press release noted.

JUST IN: Strive $ASST announces its #Bitcoin treasury strategy, starting with 69 BTC and $750M in cash to acquire more BTC. The company plans to raise an additional $1.2B through ATM offerings and warrant exercises to further boost its Bitcoin holdings. pic.twitter.com/386aCKm6kX

— BitcoinTreasuries.NET (@BTCtreasuries) September 15, 2025

Bitcoin Exposure to Spike as Strive Unveils New Leadership Team

On September 14, Crypto2Community reported that Jordi Visser, a macro analyst and Wall Street veteran, predicted that traditional finance would boost Bitcoin exposure before the end of this year. Visser’s forecast was in response to Coinbase research, which highlighted growing institutional interest in digital assets.

The findings published on March 18 showed that 83% of investors intend to expand their crypto exposure in 2025. 59% are willing to invest more than 5% of their Asset Under Management (AUM) to boost their crypto portfolio. Meanwhile, Bitcoin is changing hands at about $115,688, reflecting a 0.5% decline in the past 24 hours, with price extremes fluctuating between $114,509 and $116,305.

Despite its high market valuation, BTC’s 24-hour trading volume currently ranks second at $62.74 billion. Its supply inflation is low at 0.86% with a 57.51% dominance, a medium volatility at 2.17%, and a bullish sentiment. Risk assessment did not show any significant drawbacks.