Strategy Buys 6,220 Bitcoin for $739.8M, Total Holdings Surge to 607,770 BTC

Highlights:

• Strategy buys 6,220 BTC for $739.8M, and boosts holdings to 607,770 Bitcoin total.
• The company’s year-to-date Bitcoin yield climbs to 20.8%, nearing its 25% performance goal.
• 141 public companies now hold Bitcoin treasuries, which are inspired by Strategy’s balance sheet model.

Michael Saylor’s Strategy, the world’s largest public holder of Bitcoin, has revealed the purchase of 6,220 BTC between July 14 and July 20. It spent approximately $739.8 million in cash at an average price of $118,940 per Bitcoin. The details were shared in a Form 8‑K filing with the U.S. Securities and Exchange Commission. With this latest addition, Strategy’s total Bitcoin holdings now stand at 607,770 BTC, acquired for roughly $43.61 billion. The average cost per coin sits at $71,756, translating into unrealized profits of nearly $28.1 billion as of July 21.

Strategy has acquired 6,220 BTC for ~$739.8 million at ~$118,940 per bitcoin and has achieved BTC Yield of 20.8% YTD 2025. As of 7/20/2025, we hodl 607,770 $BTC acquired for ~$43.61 billion at ~$71,756 per bitcoin. $MSTR $STRK $STRF $STRD https://t.co/8z5HygrDWs

— Michael Saylor (@saylor) July 21, 2025

The purchases came as Bitcoin opened the week trading above $122,000, its highest level ever, before pulling back to a weekly low of $116,000. It has since stabilized and hovered around the $118,000 mark, according to data from CoinGecko.

Company Boosts Bitcoin Yield with Fresh Stock Sales

The recent purchase was primarily funded through proceeds from its February convertible note issuance and leftover operational cash. Strategy disclosed that it sold 1,636,373 shares of its MSTR stock, generating approximately $736.4 million in proceeds. As of July 20, the company still has $17.04 billion in remaining capacity under its $21 billion at-the-market (ATM) common stock program. In addition, it sold 5,441 STRK shares for about $0.7 million and 2,000 STRF shares for $0.2 million. It also sold 31,282 STRD shares for $3 million.

With the latest purchases, Strategy’s year-to-date (YTD) Bitcoin yield rose by 0.6%, climbing from 20.2% last week to 20.8% now, according to Saylor. This shows its long-term Bitcoin plan is working well. Michael Saylor still believes Bitcoin is the best store of value. His latest buy shows he wants companies to use Bitcoin as a main reserve. Strategy’s steady buying and smart money moves make it a top player in the crypto space. This recent gain puts the YTD yield just 4.2% short of the company’s 25% goal, a target that was originally set at 15% earlier in the year.

More Companies Add Bitcoin to Treasuries Following Strategy’s Lead

Strategy’s latest Bitcoin buy has further widened its lead over other crypto treasury firms. The second-largest holder, MARA Holdings, holds a much smaller amount, around 50,000 BTC. Due to recent purchases and Bitcoin’s price surge, Saylor’s company is now among the top 10 U.S. corporate treasuries. It holds the ninth spot, even ahead of tech giant NVIDIA.

Strategy crossed 600,000 BTC in mid-July after buying 4,225 BTC for $472.5M. The new purchase makes it even stronger as the top corporate Bitcoin holder worldwide.

The number of corporate Bitcoin treasuries has steadily increased, largely influenced by Strategy’s approach to managing its balance sheet. This accounting model has encouraged several public firms to explore similar strategies. As of now, around 141 companies hold some form of Bitcoin treasury, with notable names including Marathon Digital (MARA), Twenty One, Riot Platforms, and Japan-based Metaplanet.