Strategy Boosts Bitcoin Holdings with $27M Buy Amid Market Volatility

Highlights:

• Strategy has boosted Bitcoin holdings to 640,250 BTC after a $27.2M purchase.
• The purchase was financed through active equity ATM programs.
• The company remains the world leader in corporate Bitcoin adoption.

Bitcoin treasury firm Strategy (formerly MicroStrategy) has increased its Bitcoin holdings by purchasing 220 BTC for $27.2 million between October 6 and 12. The coins were purchased at an average price of $123,561. After this purchase, Strategy increased its Bitcoin to reach a total of 640,250 BTC, worth about $73 billion at the current price. The cumulative acquisition cost of the company has reached $47.38 billion, averaging $74,000 per Bitcoin.

Michael Saylor, co-founder of the company, hinted at the purchase through a post captioned “Don’t Stop ₿elievin.” on October 12th. His update arrived shortly after Bitcoin crashed as market volatility intensified again. Despite the decline, Strategy kept its regular buying streak, restarting its purchases after a one-week hiatus.

Additionally, the timing coincides with one of the most volatile weeks in crypto history. Bitcoin dropped below the $106,000 level following the announcement of new tariffs on China by U.S. President Donald Trump. Despite the broader market enduring severe liquidations, the ongoing purchase by Strategy showed its long-term belief in Bitcoin.

Strategy has acquired 220 BTC for ~$27.2 million at ~$123,561 per bitcoin and has achieved BTC Yield of 25.9% YTD 2025. As of 10/12/2025, we hodl 640,250 $BTC acquired for ~$47.38 billion at ~$74,000 per bitcoin. $MSTR $STRC $STRK $STRF $STRD https://t.co/v3IsCOaoeQ

— Michael Saylor (@saylor) October 13, 2025

Funding the Bitcoin Accumulation

The recent acquisition of Bitcoin was fully funded in the At-The-Market (ATM) equity programs of Strategy. These programs consist of STRF, STRK, and STRD, which are associated with a series of perpetual preferred stock. They collectively raised approximately $27.3 million during the reporting period.

The STRF ATM program, which is linked to Strategy 10% perpetual strife Series A preferred shares, earned the company $19.8 million by selling 170,663 shares. Meanwhile, the STRK ATM issued 16,873 shares at a price of $1.7 million, and STRD raised another $5.8 million by issuing 68,775 shares.

The programs remain the cornerstone of the Bitcoin funding model of Strategy. Using the preferred equity, the company turns the capital of shareholders directly into digital assets. These organized equity offerings boost Bitcoin holdings on a regular basis while allowing the flexibility to purchase even during market dips.

In addition to the current fundraising, Strategy has a huge potential for future issues. As of October 12, it had a capacity of up to $42 billion in a variety of classes. These included $1.7 billion under STRF, $4.1 billion under STRD, $20.3 billion under STRK, and $15.9 billion under MSTR common stock. Such availability of capital is an indicator of high potential for the future growth of Bitcoin.

Market Impact and Strategic Outlook

The aggressive accumulation approach of the Strategy makes it more dominant among corporate Bitcoin holders. The company now owns more than 3% of the total supply of Bitcoin, holding 640,250 BTC. Its disciplined purchasing approach during the declines shows the confidence of the company in the long-term store-of-value capability of Bitcoin.

Even after the recent acquisition, Strategy (MSTR) shares are trading flat around $305, bouncing back slightly after falling 13% last week. The stock had soared to a high of $455 earlier in 2025 before shedding its gains. Strategy is still committed to its Bitcoin roadmap despite the market headwinds. Its unrealized gains of approximately $25.6 billion indicate a large value increase since it started making purchases.

Other public companies are building up their digital asset positions. Bitcoin Treasuries data show that 188 publicly traded companies are currently holding Bitcoin as a treasury asset. Recently, MARA Holdings purchased 400 BTC valued at $46.29 million, and its total amounts to over 53,000 BTC.

MARA Holdings, which holds 52,850 $BTC($6.12B), bought another 400 $BTC($46.31M) through #FalconX 2 hours ago.https://t.co/pz4qGMyLze pic.twitter.com/2R42GgwLn4

— Lookonchain (@lookonchain) October 13, 2025