Rumble to Acquire Northern Data in $767 Million Deal Backed by Tether

Highlights:

• Tether strengthens its AI strategy through Rumble partnership to reduce reliance on Big Tech.
• Rumble to acquire Northern Data in a stock deal that will help expand its AI and cloud computing capabilities.
• The merger boosts the capacity of Rumble for AI training and cloud services.

Video-sharing platform Rumble announced a major acquisition deal involving German AI and high-performance computing firm Northern Data. The move deepens Rumble’s existing partnership with stablecoin issuer Tether and strengthens its entry into the artificial intelligence infrastructure space. Reuters valued the stock-based transaction at about $767 million. The transaction is a continuation of the previous partnership between Rumble and Tether announced in August.

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RUMBLE TO ACQUIRE CRYPTO MINER NORTHERN DATA IN $767 MILLION STOCK DEAL

Video platform Rumble announced plans to acquire Bitcoin mining firm Northern Data in a $767 million all-stock transaction, following Tether’s recent $775 million investment and joint AI partnership with… pic.twitter.com/5MBUPcEOq5

— Crypto Town Hall (@Crypto_TownHall) November 11, 2025

In December 2024, Tether invested $775 million in Rumble to help it achieve its vision of financial and speech freedom. The collaboration is consistent with the interests of both companies to develop autonomous infrastructure that defies centralized systems.

The partnership will enable Rumble to expand its AI and computing capacity with the addition of the GPU processing of Northern Data. The takeover also contributes to the establishment of Rumble as a major cloud services player, competing with other influential tech companies. Tether’s growing role as a financial and strategic backer gives the project a strong foundation to advance AI innovation within the crypto ecosystem.

Rumble to Acquire AI Firm Northern Data Under Share Exchange Offer

Under the announced terms, Northern Data shareholders will receive 2.0281 new Rumble Class A shares for each Northern Data share. The companies also agreed to include a potential cash component of up to $200 million. This addition depends on the sale and progress of Northern Data’s Corpus Christi data center project in Texas. The deal is expected to close by early next year after regulatory approvals.

Once finalized, Northern Data shareholders will own about 30% of the combined entity. The merger will allow Rumble to gain access to one of Europe’s largest independent GPU networks. The purchase includes roughly 22,400 Nvidia H100 and H200 units and a network of data centers across Europe and the United States. These assets will enable Rumble to build scalable systems for AI training, cloud operations, and advanced content processing.

According to Rumble, shareholders representing nearly 72% of Northern Data’s equity have already agreed to the exchange. This group includes Tether and Northern Data CEO Aroosh Thillainathan. The merger will also lead to Northern Data’s delisting from the Frankfurt Stock Exchange once all approvals are complete. Rumble said the integration will enhance operational capacity and reduce its reliance on major cloud providers like Amazon or Google.

Tether’s Financial Role and the Combined Growth Vision

Tether will continue to play a central role in the merged company’s growth. The firm plans to purchase $150 million worth of GPU services from Rumble over the next two years. It will also invest an additional $100 million in advertising to promote Rumble’s digital wallet and creator monetization programs. Furthermore, half of Tether’s €610 million shareholder loan to Northern Data will convert into Rumble shares at $7.88 each.

Tether CEO Paolo Ardoino said the collaboration focuses on creating infrastructure that protects digital freedoms. He emphasized that the companies share a vision of independence from Big Tech control.

Tether will spend $100 million in Advertising on Rumble.
Unstoppable TogETHER. ❤️ https://t.co/TLMXAyAryl pic.twitter.com/KMQxDqhvX7

— Paolo Ardoino 🤖 (@paoloardoino) November 10, 2025

Within the industry, other crypto companies are shifting towards the adoption of AI. Chainalysis has recently acquired AI fraud detection company Alteraya at a price of $150 million, and MARA Holdings acquired a majority stake in French cloud company Exaion. These actions demonstrate the ways in which blockchain firms are expanding their coverage into AI-based infrastructure.

The alliance, according to Rumble CEO Chris Pavlovski, marks a new technology direction. He termed the venture a freedom-first ecosystem that aims at enabling innovation and privacy.

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