Rumble Purchases 188 BTC as Part of $20 Million Bitcoin Treasury Strategy

Highlights:

• Rumble bought Bitcoin for $17.1M at an average price of $91K per coin.
• CEO Pavlovski sees Bitcoin as a hedge against inflation and currency devaluation risks.
• Rumble’s Bitcoin move aligns with Trump’s pro-crypto stance and deregulation policies.

Rumble, the video-sharing platform and cloud services provider, has recently acquired approximately 188 Bitcoin for $17.1 million, at an average price of $91,000 per coin. This purchase is part of Rumble’s previously announced strategy to allocate up to $20 million of its cash reserves into Bitcoin as part of its corporate treasury.

Rumble’s CEO, Chris Pavlovski, said they bought Bitcoin to protect against inflation and the falling value of regular money.

He said:

“These holdings have the potential to serve as a valuable hedge against inflation and will not be subject to dilution like so many overprinted government-issued currencies.”.

Pavlovski added that incorporating Bitcoin into Rumble’s financial strategy aligns with the company’s broader commitment to cryptocurrency. “We are proud to officially hold Bitcoin as we continue to grow and engrain crypto into our company’s DNA,” he noted.

So far, approximately 188 $BTC in Rumble’s treasury as of this morning. https://t.co/FfmwtRLDkC

— Chris Pavlovski 🏴‍☠️ (@chrispavlovski) March 12, 2025

Rumble $20M Bitcoin Treasury Strategy

Following Donald Trump’s re-election in November, Rumble’s CEO asked users on X if Rumble should invest in Bitcoin. The response was strong, with over 93% voting in favor. Michael Saylor, chairman of MicroStrategy, known for its large Bitcoin holdings, took notice. After the poll, he offered to discuss the process with Pavlovski.

Lets put this in a poll format…

Should Rumble add Bitcoin to its balance sheet?

— Chris Pavlovski 🏴‍☠️ (@chrispavlovski) November 19, 2024

After conducting a poll on November 19, Rumble’s Board of Directors approved a plan on November 25 to invest up to $20 million of its extra cash into Bitcoin. Rumble has not confirmed any further Bitcoin purchases but stated that future allocations will depend on market conditions, Bitcoin’s price movements, and the company’s cash flow needs. The strategy remains flexible, allowing management to adjust or pause it as necessary.

Rumble $RUM Announces Bitcoin Treasury Strategy

I wasn't joking when I said I was going to be laser focused on the crypto and gaming communities.

It's a new era. https://t.co/dyEu2YPUyY

— Chris Pavlovski 🏴‍☠️ (@chrispavlovski) November 25, 2024

Rumble’s move into Bitcoin follows a growing trend among public companies. Firms like MicroStrategy and Marathon Digital are adding Bitcoin to their treasury reserves. This strategy reflects a broader shift toward cryptocurrency adoption in corporate finance.

Rumble’s Bitcoin Move Aligns with Trump’s Pro-Crypto Shift

Rumble’s Bitcoin adoption comes at a crucial time for financial markets and U.S. politics. The move aligns with Trump’s pro-business, deregulatory approach. His administration is expected to take a more relaxed stance on crypto regulation compared to Biden’s stricter oversight.

Since January 20, the Trump administration has strengthened the U.S. government’s connection with the crypto industry through policies and executive actions. The SEC plans to drop investigations into many crypto firms over unregistered securities claims. On March 7, Trump met with crypto executives at the White House to discuss a national Bitcoin reserve.

Trump’s proposed Bitcoin reserve could hold seized BTC instead of selling it, pending Congress approval. Its impact on Bitcoin’s price remains uncertain. At the time of writing, Bitcoin was trading at $82,278, reflecting a 1% decrease in the past 24 hours.