Rakuten Wallet Enables Users to Convert Rakuten Points Into XRP

Highlights:

• Rakuten Wallet now lets Japanese users convert Rakuten Points into XRP through its app.
• XRP gains wider retail visibility through Rakuten Pay’s large user and merchant network.
• Santiment says XRP sentiment has jumped, though price action may take time.

Rakuten Wallet has opened new XRP access for users in Japan. RippleX announced on April 30 that users can now convert Rakuten Points into XRP through Rakuten Wallet and trade the token inside the app.

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The update is important because Rakuten is not a crypto-native company. It is a major Japanese technology and commerce group with services in shopping, payments, banking, telecom, and travel. This gives XRP a place inside one of Japan’s most familiar consumer payment systems. The feature also connects XRP with Rakuten Pay’s large user base and merchant network. As per data, Rakuten Pay has more than 44 million users and supports payments at over 5 million merchant locations across Japan. 

Users who already earn Rakuten Points can now use those points to buy XRP. They can hold or trade the token in Rakuten Wallet. They can also charge the value into Rakuten Cash and spend it through Rakuten Pay or on Rakuten Ichiba, Rakuten’s online shopping platform.

Starting today, @Rakuten_Wallet users in Japan can convert @Rakuten Points into XRP, spot trade in-app, and spend across 5M+ merchant locations. 🇯🇵

With 44 million Rakuten Pay users and $23B in loyalty points now redeemable for XRP, this is one of the largest retail deployments… pic.twitter.com/P7I52bGjVL

— RippleX (@RippleXDev) April 30, 2026

Rakuten Wallet Makes XRP Easier for Everyday Users

This integration gives XRP a more practical use case in Japan. Instead of being used only for trading, XRP can now connect with Rakuten Points, in-app trading, and everyday payments.

Still, this does not mean every Rakuten user will suddenly start using XRP. The main point is that access has become easier. Users can use the points they already earn inside Rakuten’s ecosystem, instead of opening a separate exchange account first. By adding point conversion and payment support, Rakuten is giving XRP more visibility among regular shoppers, not just crypto traders.

Santiment Says XRP Social Sentiment Has Jumped

Santiment added another angle to the story on April 30. The analytics platform said XRP’s bullish social sentiment has reached its second-highest level in the past two years, partly due to the new Rakuten integration. Santiment said traders are showing excitement because XRP is seeing more adoption through a major consumer company.

However, Santiment also warned that such news does not always lead to an immediate price breakout. It said major positive moves often come after the first wave of excitement cools down. The firm added that XRP investors have waited for a stronger recovery after the token’s market value fell about 55% over the past nine months.

For now, Rakuten Wallet’s XRP rollout gives the token a clearer link to everyday payments in Japan. The market reaction may take time to settle, but the integration adds a real consumer-facing use case at a large scale.

At the time of writing, XRP was trading at $1.37, down 1.58% in the past 24 hours. Its market cap also slipped to $84.64 billion, while trading volume rose 22.2% to $2.35 billion.

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