MicroStrategy Continues Bitcoin Expansion with 1.1 Billion Acquisition

Highlights:

• MicroStrategy has bought 11,000 Bitcoin for $1.1 billion and has raised its total holdings to 461,000 BTC.
• The company sold 3 million shares to fund the latest purchase and plans to raise more.
• Companies like Rumble are following MicroStrategy’s steps and buying Bitcoin to diversify their finances.

MicroStrategy has increased its Bitcoin holdings by 11,000 more coins. Between January 13 and 20, 2025, the company bought 11,000 Bitcoins for $1.1 billion, paying an average price of $101,191 per Bitcoin. This week is the eleventh in a row that MicroStrategy bought Bitcoin, starting from November last year. The company now owns 461,000 BTC. MicroStrategy invested $29.3 billion to acquire all 461,000 Bitcoin tokens and paid an average of $63,610 per Bitcoin.

MicroStrategy has acquired 11,000 BTC for ~$1.1 billion at ~$101,191 per bitcoin and has achieved BTC Yield of 1.69% YTD 2025. As of 1/20/2025, we hodl 461,000 $BTC acquired for ~$29.3 billion at ~$63,610 per bitcoin. $MSTR https://t.co/SOgvMscghy

— Michael Saylor⚡️ (@saylor) January 21, 2025

The purchase is the third the company has made this month. Last week, the company bought 2,530 Bitcoins worth $243 million. The constant purchasing plans of MicroStrategy have bolstered its position as the cryptocurrency market leader.

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Financing the Purchases Through Common Stock Sale

MicroStrategy used the proceeds from common stock sales to complete the purchase. The company completed its stock offering by selling 3 million shares, bringing in $1.1 billion. MicroStrategy uses funds from its financing plan to back up its past Bitcoin investments. By January 20th, MicroStrategy had $5.42 billion worth of shares they could put up for sale or trade.

The company is gathering its shareholders today to discuss and vote on raising their cap on Class A common shares from 330 million to 10.3 billion. Michael Saylor holds a majority stake of 47% of voting rights hence his planned change enjoys strong support. The equity incentive plan will also be discussed at the upcoming meeting. Automatic equity grants for newly appointed board members of the company are also part of the proposal.

The proposed change is strongly supported by the majority stake held by Michael Saylor, who controls 47% of voting rights. The upcoming meeting will also address amendments to the equity incentive plan, which includes automatic equity grants for newly appointed company board members.

The increased share capacity will enable the company to secure funding through future asset sales to acquire Bitcoin. Meanwhile, the company has also reported a 1.69% YTD yield as of January 20.

Routine Buying Date Delayed by Inauguration

Michael Saylor posted a Bitcoin tracker on January 19. His posts often indicate impending purchases, which he executes on Monday. The company delayed its usual purchase date of the week partly due to President Donald Trump’s inauguration.

Things will be different tomorrow. pic.twitter.com/8Rmn1Jjgdr

— Michael Saylor⚡️ (@saylor) January 19, 2025

MicroStrategy stands as the biggest corporate holder of Bitcoin. The company has maintained continuous growth in its Bitcoin holdings since August 2020. It uses this strategy to protect its funds from global rising prices and financial instability. Its strategy has inspired other companies to consider Bitcoin as part of their treasury reserves.

Companies Follow Strategy as Rumble Enters Market

MicroStrategy’s bold approach to Bitcoin investment has encouraged other firms to follow suit. Several companies, such as Semler Scientific and Metaplanet, have made major investments. Traditional financial institutions are incorporating Bitcoin into their reserves as a hedge against inflation.

Rumble, a video platform, recently made its first Bitcoin purchase as part of a broader $20 million investment. The company’s CEO announced the acquisition and emphasized that this is only the beginning. The decision immediately impacted Rumble’s stock, which surged by nearly 6% following the announcement.