Metaplanet to Launch Bitcoin Rewards Card for Shareholders

Highlights:

• Metaplanet plans a Bitcoin rewards card for shareholders, offering 1.6% cashback in BTC.
• The new card supports Metaplanet’s wider strategy to expand shareholder rewards and loyalty.
• The company is also raising funds to grow its Bitcoin treasury further.

In a 25 March post on X, Japan’s listed Bitcoin treasury company, Metaplanet, announced a plan to launch a new Bitcoin rewards card for its shareholders. The card, called the Metaplanet Card, is expected to go live this summer and will only be available to people who own the company’s shares. 

🚨JUST IN: METAPLANET TO LAUNCH BTC REWARD CARD FOR SHAREHOLDERS

Metaplanet has announced a new crypto-linked card product. The MetaPlanet Card will launch this summer. It will be exclusive to company shareholders.

The card offers 1.6% of spending returned in Bitcoin. pic.twitter.com/iBG8tyBDvj

— BSCN (@BSCNews) March 25, 2026

Metaplanet Card Adds Bitcoin Rewards to Shareholder Benefits

The idea is simple and easy to understand. When users spend money with the card, they will get 1.6% of that spending back in Bitcoin. This means everyday shopping could help cardholders earn small amounts of BTC over time. The move adds a new layer to the company’s growing effort to connect shareholder benefits with its Bitcoin-focused identity.

The card launch is not a separate move. It is part of Metaplanet’s bigger shareholder rewards plan. In an official notice on 12 March, the company said it expanded its benefit program to build stronger ties with investors, improve long-term shareholder value, and help them better understand its business strategy and the Bitcoin ecosystem. The expanded program includes perks in areas such as digital assets, security, dining, entertainment, travel, and lifestyle.

Metaplanet’s official materials also show that the rewards program has clear entry rules. The company said it is for shareholders who hold at least 100 shares and are listed on the shareholder registry by 30 June. The company also introduced a tiered system that gives better benefits to longer-term holders.

While the latest card update did not explain every detail, the wider program already has a clear system based on verification and shareholder status. This makes the card look like part of a bigger investor loyalty plan, not just a one-time offer.

The reward of 1.6% for Bitcoin may not seem significant initially, but it allows users to collect their BTC without having to buy them separately. This card has potential to be one of Metaplanet’s most visible shareholder products if the card launches successfully this summer.

Metaplanet Focused on Expanding Its Bitcoin Treasury

Metaplanet is also strengthening its Bitcoin strategy with fresh funding from global institutional investors. Recently, the Tokyo-listed firm said it secured about $255 million through a new share placement to grow its corporate Bitcoin treasury.

BIGGGG 🚨

JAPANESE FIRM METAPLANET RAISES $531M TO BUY MORE #BITCOIN.

MASSIVE 🔥 pic.twitter.com/YJjl4SXLEG

— Whale SOL (@Whale___SOLL) March 16, 2026

The company also plans to allocate as much as 56.9 billion yen ($357 million) to buy more Bitcoin between April 2026 and March 2028. This shows that the company is not only talking about Bitcoin growth but is also committing major capital to that goal.

At present, Metaplanet holds 35,102 BTC, worth around $2.6 billion at recent market prices. That makes it one of the largest corporate Bitcoin holders in the world, although it still remains behind bigger treasury players such as Strategy and MARA Holdings. The company has also set much bigger targets for the years ahead. Management said it wants to raise its Bitcoin holdings to 100,000 BTC by the end of the year and 210,000 BTC by the end of 2027.