Metaplanet Adds 2,205 Bitcoin, Total Holdings Surge to 15,555 BTC

Highlights:

• Metaplanet now owns 15,555 Bitcoins, ranking fifth among public Bitcoin holders.
• It added 2,017 Bitcoins in a week, growing its BTC yield by 15.1%.
• The company’s revenue rose 42.4%, showing its Bitcoin strategy is working well.

Japanese firm Metaplanet has bought 2,205 more Bitcoins for about $238.7 million, as part of its plan to grow its Bitcoin holdings. The Japanese company now owns 15,555 Bitcoin, worth around 225.8 billion yen (or $1.7 billion). CEO Simon Gerovich said they paid an average of $108,237 per BTC for this recent purchase.

Metaplanet’s BTC Yield is up 15.1% with 2,017 BTC Added in a Week

Metaplanet reported that its BTC Yield went up by 15.1% between July 1 and July 7. During this time, the company added 2,017 Bitcoins worth 31.7 billion yen. BTC Yield shows how much the company’s Bitcoin is growing compared to the number of shares, which Metaplanet sees as a sign of added value for its shareholders.

Metaplanet has acquired 2,205 BTC for ~$238.7 million at ~$108,237 per bitcoin and has achieved BTC Yield of 416.6% YTD 2025. As of 7/7/2025, we hold 15,555 $BTC acquired for ~$1.54 billion at ~$99,307 per bitcoin. $MTPLF pic.twitter.com/ec7l2JWmb2

— Simon Gerovich (@gerovich) July 7, 2025

Metaplanet has been using money from its business earnings and financial deals to keep buying Bitcoin. Recently, it paid back 6 billion yen early from a bond it had issued, using money raised from investors who bought its stock through special rights.

The company’s fast and bold Bitcoin buying is much more aggressive than what most companies usually do with digital assets. According to Bitcointreasuries.net, Metaplanet is now the fifth-largest public company holding Bitcoin with 15,555 BTC. It grew its holdings from under 4,000 to over 15,500 BTC since March 2025. This means it bought four times more Bitcoin in just four months.

Its Bitcoin-focused strategy is similar to that of the U.S.-based MicroStrategy, led by Michael Saylor, which tops the list with 597,325 BTC, though Metaplanet is doing it on a smaller, Japan-based scale. Also, in the past month alone, at least 21 new companies have added Bitcoin to their holdings, according to BitcoinTreasuries.

Metaplanet’s bitcoin-focused business has seen strong growth. In Q2 this year, Metaplanet earned around 1.1 billion yen or $7.6 million. It is a 42.4% increase compared to the same period last year, according to its latest report. “This accelerating growth affirms the strength of our strategy — building a sustainable, scalable, and operationally efficient business on a bitcoin standard,” said Gerovich in an X post last Wednesday.

Q2 revenue from our Bitcoin Income Generation business rose 42.4% to ¥1.097B. This accelerating growth affirms the strength of our strategy—building a sustainable, scalable, and operationally efficient business on a Bitcoin standard.… pic.twitter.com/RP4mguEzeq

— Simon Gerovich (@gerovich) July 2, 2025

Rising Concerns Over the Long-Term Future of Bitcoin Treasury Strategy

Last week, Glassnode’s lead analyst James Check raised concerns about companies using Bitcoin as a long-term treasury strategy. He said the easy profits may be over as the market becomes more mature.

My instinct is the Bitcoin treasury strategy has a far shorter lifespan than most expect, and for many new entrants, it could already be over.

It's not about a measuring contest.

It's about how serious & sustainable your product & Strategy is to sustain the accumulation.

— _Checkmate 🟠🔑⚡☢️🛢️ (@_Checkmatey_) July 4, 2025

His warning is similar to what Matthew Sigel from VanEck recently said. Sigel is worried about how some public companies are handling their Bitcoin strategies, especially those using “at-the-market” (ATM) share sales. He warned that this strategy could lower share value if the stock price nears the Bitcoin holding value.

No public BTC treasury company has traded below its Bitcoin NAV for a sustained period.

But at least one is now approaching parity.

As some of these companies raise capital through large at-the-market (ATM) programs to buy BTC, a risk is emerging: If the stock trades at or near…

— matthew sigel, recovering CFA (@matthew_sigel) June 16, 2025

At the same time, a law firm in New York, Pomerantz LLP, has filed a class action lawsuit against Michael Saylor’s company, Strategy. They claim the company misled investors about how profitable and risky its Bitcoin investments really are.