Metaplanet Acquires 150 BTC, Expanding Holdings to 3,350 BTC

Highlights:

• Metaplanet acquires 150 more BTC, bringing its total holdings to 3,350 BTC worth $270 million.
• The company targets 10,000 Bitcoin by 2025 and 21,000 BTC by next year.
• Eric Trump joins Metaplanet’s advisory board to support its goal of leading Bitcoin treasury management.

On March 24, ​Japanese investment firm Metaplanet expanded its Bitcoin (BTC) holdings by acquiring an additional 150 BTC for approximately $12.6 million. The company bought Bitcoin at an average price of $83,801 per BTC.

The latest purchase increases Metaplanet’s total Bitcoin holdings to 3,350 BTC, acquired at a total cost of $270 million. The firm’s average purchase price stands at approximately $80,200 per BTC.

Metaplanet’s Bitcoin Strategy and Growth

​Metaplanet CEO Simon Gerovich has outlined an ambitious plan to increase the company’s Bitcoin holdings. The firm aims to acquire 10,000 BTC by the end of 2025 and 21,000 BTC by the close of 2026. Notably, Metaplanet has already purchased over 1,400 BTC in the first 12 weeks of this year which shows significant progress toward these targets. ​

Metaplanet has acquired 150 BTC for ~$12.6 million at ~$83,801 per bitcoin and has achieved BTC Yield of 68.3% YTD 2025.  As of 3/24/2025, we hold 3350 $BTC acquired for ~$278.8 million at ~$83,224 per bitcoin. pic.twitter.com/CIum6ZeR89

— Simon Gerovich (@gerovich) March 24, 2025

Since making Bitcoin a key part of its strategy, Metaplanet has quickly become the largest corporate holder of Bitcoin in Asia. Metaplanet has used creative financing methods, such as stock acquisition rights with EVO FUND and zero-coupon bonds, to buy Bitcoin without taking on regular debt.

In March, Metaplanet repaid $12.8 million in bonds early and raised the same amount through a new bond issue. This strategy has helped the company grow its Bitcoin holdings without taking on interest-bearing debt.

Metaplanet uses a special measure called BTC Yield to track its progress, which compares its Bitcoin holdings to the total number of its shares. After jumping 309.8% in Q4 last year, the BTC Yield has reached 68.3% in Q1 2025 so far. Since starting its Bitcoin investment strategy, Metaplanet’s share price has soared over 3,000%, showing strong investor confidence.

Metaplanet is now the 10th largest publicly listed company holding Bitcoin worldwide. It also ranks as the largest Bitcoin holder in Asia, according to Bitcointreasuries.net. The company joins a growing number of firms adopting Bitcoin as a balance sheet asset. Meanwhile, Michael Saylor’s Strategy (formerly MicroStrategy) remains the top holder with nearly 500,000 BTC.

Metaplanet’s Expansion and Bitcoin Market Trends

Metaplanet’s latest Bitcoin purchase follows a major advisory appointment. Last Friday, Eric Trump, son of former U.S. President Donald Trump, joined the company’s Strategic Board of Advisors. CEO Simon Gerovich emphasized Trump’s strong business expertise and deep interest in Bitcoin. He believes Trump’s involvement will help Metaplanet achieve its goal of becoming a global leader in Bitcoin treasury management.

*Metaplanet Appoints Eric Trump to Strategic Board of Advisors* pic.twitter.com/v3CaFgLJkW

— Metaplanet Inc. (@Metaplanet_JP) March 21, 2025

Eric Trump is also part of his family’s crypto venture, World Liberty Financial, which has raised $550 million. He owns Bitcoin, Ether, Solana, and Sui in his personal crypto portfolio. Metaplanet said its Strategic Advisory Committee will also include “key influencers, speakers, and experts” from the industry.

Bitcoin is trading at $87,673, up 3.4% in the last 24 hours, fueled by strong institutional interest. Recently, BitMEX co-founder Arthur Hayes predicts BTC will surge past $110,000 before correcting to $76,500. He attributes this volatility to shifts in U.S. monetary policy.