MARA Holdings Updates 2026 Treasury Policy to Allow Strategic Bitcoin Sales

Highlights:

• MARA revises Bitcoin policy, which enables reserve sales to strengthen liquidity and operational flexibility.
• The company aims to balance long-term Bitcoin exposure with cash flow needs after halving pressures.
• Riot Platforms follows a similar path, selling mined Bitcoin to fund expansion, like $96M Rockdale purchase.

In a latest filing with the U.S. Securities and Exchange Commission (SEC), MARA Holdings Inc. revealed plans to adjust its Bitcoin (BTC) treasury strategy this year. The company wants to move beyond its long-standing “HODL-only” stance and introduce the flexibility to sell a portion of its reserves when it aligns with operational or strategic needs.

🚨 BREAKING: LARGEST PUBLIC BITCOIN MINER MARA HOLDINGS TO CONSIDER SELLING ITS BITCOIN RESERVES

MARA, the second-largest public Bitcoin holder, has updated its treasury policy to allow potential sales of its stockpiled Bitcoin.

The company currently holds 53,822 $BTC, ranking… pic.twitter.com/QcKzW9CZfc

— Coin Bureau (@coinbureau) March 3, 2026

MARA Holdings Reshapes Bitcoin Strategy to Navigate Post-Halving Industry Pressure

For a long time, MARA stood out for keeping the Bitcoin it produced rather than selling it. Last December, the company reported about 53,822 BTC on its balance sheet. It also lent 9,377 BTC to counterparties and generated $32.1 million in interest income. The firm also pledged 5,938 BTC as collateral to secure a $350 million credit facility.

Recent updates to MARA Holdings’ treasury policy give the company more flexibility in how it manages its Bitcoin. The firm can now sell not only coins from ongoing mining operations but also those held directly on its balance sheet. In the past, MARA limited sales to newly mined Bitcoin and used them mainly to support operating costs. The revised policy, however, opens the possibility of monetizing long‑held reserves if market conditions or company priorities make it the right move. The move comes as the mining sector faces mounting pressure.

Riot Platforms to Keep Selling Bitcoin to Cover Operational Costs, VP Confirms

The trend is not limited to one company. Riot Platforms is also using Bitcoin sales to support its expansion plans. On Monday, Executive Vice President Jason Chung made it clear that the company still relies on Bitcoin to fund capital spending. He explained that Riot sells its full monthly Bitcoin production and, when needed, also taps into its treasury to meet operating costs and growth investments. He highlighted the $96 million purchase of the Rockdale site as a clear example.

Riot Platforms ( $RIOT) has reported 2025 revenue of $647.4 million, marking a sharp increase from $376.7 million in 2024.

Key Highlights
Bitcoin mining revenue: $576.3M in 2025, up significantly year-over-year.

BTC mined: 5,686 BTC vs. 4,828 BTC in 2024.

Mining costs: Average…

— Markets Today (@marketsday) March 3, 2026

Riot financed the entire deal by selling nearly 1,100 BTC from its holdings. RIOT now ranks as the seventh-largest public corporate holder of Bitcoin. The company holds 18,005 BTC, valued at around $1.2 billion based on current market prices, according to data from BitcoinTreasuries.net.

Meanwhile, Bitcoin showed resilience, hovering near $67,095, up 3% on the day. However, risks remain. If selling pressure intensifies, the key support level to watch stands at $65,396. A decisive break below this zone could open the door for a short-term pullback toward the $60,000 level.

Meanwhile, many crypto analysts are optimistic about the crypto market. In a recent interview with CNBC, Jan van Eck shared his view on Bitcoin. He said Bitcoin may be close to a cycle bottom as the four-year halving cycle ends this year. Bitcoin moves in a four-year cycle. It usually climbs for three years and slows in the halving year, when miner rewards are reduced. This cuts new supply and often cools the market. He said 2026 follows this usual pattern, so the current pressure is not unusual. He also believes Bitcoin may be near a bottom.