KuCoin Launches in Thailand Offering Local Access to Crypto Trading

Highlights:

• KuCoin launches in Thailand through ERX, offering secure access to crypto trading for local users.
• Thailand now has nine approved platforms, showing growth in the country’s digital asset market.
• KuCoin is expanding globally and aims to secure more approvals within the year.

KuCoin has launched a licensed platform in Thailand as part of its global expansion. The company officially started its services in the country on April 23. ERX Company Limited, which was recently granted approval by Thailand’s SEC to provide digital asset services, will run the platform. ERX has now rebranded as KuCoin Thailand and has become the ninth exchange to be granted such approval in the country.

🚨JUST IN: KUCOIN ANNOUNCES SOUTHEAST ASIA EXPANSION WITH NEW CRYPTO EXCHANGE LAUNCH IN THAILAND

— BSCN (@BSCNews) April 24, 2025

Existing ERX users have been moved to the updated KuCoin Thailand platform as part of the transition. In addition, new and existing users can access the service through the KuCoin TH app, which is now available for download on Android and iOS devices. ERX CEO Att Tongyai Asavanund shared that KuCoin’s international experience and available infrastructure would allow the company to provide solutions that fit the local market.

Meanwhile, Henry Chen, Board Director at ERX, explained that the new platform aims to become a leading digital asset service provider in Thailand. He said that the partnership with KuCoin would help bring a global outlook combined with the latest technology and local support. KuCoin Thailand seeks to build a secure and user-friendly platform with features designed for the needs of Thai users.

Thailand Expands Digital Asset Market as KuCoin Joins Competitors

Thailand’s digital asset market continues to grow as KuCoin enters a field that already includes eight licensed players. The list includes platforms such as Gulf Binance, Bitkub Online, WAAN Exchange, Upbit Exchange, GMO-Z.com Cryptonomics, InnovestX Securities, Thai Digital Assets Exchange, and Orbix Trade. KuCoin’s global volume is much higher at $3.8 billion, while Bitkub currently leads the market in daily volume, reaching around $70 million.

With the arrival of KuCoin Thailand, the country is showing interest in providing more choices in the digital asset space. Thai officials want to create an atmosphere where users feel comfortable using digital services.

Thailand is also very tight on the use of crypto in some areas. The central bank banned the use of crypto for payments in 2022. The government launched a pilot program in January that would let tourists use crypto on the island of Phuket. In addition, authorities have cracked down on unapproved platforms. Authorities are aiming to curb fraud and money laundering concerns.

KuCoin Eyes Wider Growth Despite Setbacks in Asia

Although KuCoin has made progress in Thailand, it faces challenges in other parts of Asia. In March, South Korean officials removed the KuCoin app from local stores, including Google Play and Apple’s App Store. The officials stated that the company had not received permission to operate there. In the United States, KuCoin is in discussions with the CFTC following a lawsuit filed in March 2024 under earlier leadership.

However, KuCoin is still spreading its reach globally. User adoption had risen throughout 2025 in Latin America and the Middle East on the platform. Trading volume in these regions has shot up sharply. In particular, Europe saw a 144% jump. In addition, KuCoin introduced KuCoin Pay, a payment service that lets merchants accept crypto. The company is now waiting on a license in Austria, which could give it access to the whole European Union.