House of Doge to Go Public Through Reverse Takeover with Brag House Holdings

Highlights:

• House of Doge is set to go public through a reverse takeover with Brag House.
• The merger aims to expand Dogecoin’s utility across Gen Z communities.
• Dogecoin ETFs and network upgrades have strengthened its position as a growing asset in global finance.

House of Doge, the official corporate arm of the Dogecoin Foundation, will merge with Brag House Holdings through a reverse takeover. Brag House, listed on Nasdaq under the ticker TBH, operates as an esports and digital engagement platform focused on college students. The agreement will create a new publicly traded company centered on digital payments, gaming, and blockchain-driven commerce. Both boards have approved the merger, which is expected to close next quarter.

House of Doge, the corporate arm of the Dogecoin Foundation, has gone public in the latest move by backers of the popular meme coin to infiltrate Wall Street and boost the token’s adoption in traditional commerce.

The company is now trading on Nasdaq thanks to a reverse takeover… pic.twitter.com/4FJbd9mDP1

— AltcoinAlchymist (@Marcel2484) October 14, 2025

The combined company will generate recurring income from merchant services, Dogecoin-denominated payments, data analytics, and treasury operations. It will also hold a large amount of Dogecoin as part of its asset strategy. House of Doge CEO Marco Margiotta will lead the new entity, while Brag House CEO Lavell Juan Malloy II will stay on the board and continue to manage the Brag House division. The new board will include seven directors, with six appointed by the House of Doge.

At the time of the announcement, Brag House’s shares traded at $0.97, down 60%, giving the firm a market capitalization of about $10 million. Upon completion, Brag House will issue roughly 594 million new shares, most going to House of Doge shareholders. The two companies aim to bring Dogecoin further into mainstream culture through gaming, sports, and digital media platforms through this merger.

House of Doge to Go Public and Strengthen Institutional Partnerships

The merger is an important move towards institutional growth by Dogecoin. House of Doge has established a powerful base with strategic alliances in the fields of finance and technology in the world market. It recently joined forces with 21Shares to launch Europe’s first Dogecoin exchange-traded product. The fund holds about 107 million DOGE, worth approximately $26 million in assets under management.

House of Doge also partnered with CleanCore Solutions to establish the official Dogecoin digital asset treasury. The treasury is now running approximately 730 million DOGE and has generated stable returns since inception. About the same period, the first Dogecoin ETF based in the United States started trading, which is another landmark of the meme-based cryptocurrency. In addition, House of Doge secured a custody partnership with Robinhood to ensure the safe management of Dogecoin-based financial products for institutions.

House of Doge has confirmed the 1 billion #Dogecoin treasury will be held on Robinhood’s bitstamp.

Provides long-term stability and transparency. pic.twitter.com/B7gYGCIukz

— dogegod (@_dogegod_) September 10, 2025

“This merger elevates our shared vision and capability,” said Lavell Juan Malloy II. “Dogecoin represents a bold mission of global utility, while Brag House engages the most digitally fluent generation in history.” He added that integrating Dogecoin into Gen Z culture through gaming and education could unlock major opportunities for digital currency adoption.

House of Doge CEO Marco Margiotta said that going public would create more opportunities in terms of innovation and expose Dogecoin to international investors. The company holds 837 million DOGE and enjoys backing from $50 million in capital. These resources will support its plan to create a sustainable Dogecoin-driven financial ecosystem while improving liquidity and institutional confidence.

DOGE Strengthens Market Position Ahead of Nasdaq Listing

The technical ecosystem of Dogecoin is evolving alongside the financial achievements. Recently, the network has undergone the Cardinals Index Node upgrade, which enhances data validation and transaction processing speed. This development consolidates Dogecoin as a scalable payment blockchain.

There is also continuing momentum regarding Dogecoin-based investment products. Recently, the Dogecoin ETF listed on REX-Osprey U.S. hit a high of more than 30 million in trading volume. The 21Shares Dogecoin ETF has also been listed on the Depository Trust and Clearing Corporation, which is a sign of a full market launch.

Dogecoin just went corporate.

TDOG, a proposed ETF by 21Shares, just popped up on DTCC’s pre-launch list.

It doesn’t mean SEC approval yet, but it does mean one thing…

Soon, you might invest in DOGE without ever touching a single Dogecoin. Woof.

— CeranosFinance (@CeranosFinance) October 9, 2025