Coinbase Boosts Bitcoin Holdings, Plans U.S. Launch of Tokenized Stocks and Predictions Platform

Highlights:

• Coinbase added 2,509 BTC in Q2, surpassing Tesla in corporate Bitcoin holdings.
• The firm also plans to introduce tokenized stocks and prediction markets via a U.S. “everything exchange.”
• Coinbase Q2 earnings missed expectations as trading dropped sharply across all segments.

Coinbase revealed it added 2,509 Bitcoin (BTC) worth around $290 million to its treasury in Q2 2025 and plans to grow its Bitcoin holdings further. This purchase placed it among the top 10 public companies holding Bitcoin, pushing it ahead of Tesla. 

Coinbase to Launch Tokenized Stocks and Prediction Markets in U.S.

As part of its bigger plan, the company is getting ready to launch an “everything exchange” made for U.S. users. The platform will include tokenized stocks, prediction markets, and other crypto-related products built on blockchain technology. Vice President of Product, Max Branzburg, told CNBC that these offerings will launch first in the United States. The platform will then gradually expand to other countries as it receives regulatory approvals. The CEO also shared on X that the company remains committed to Bitcoin and is actively increasing its BTC position.

Branzburg said:

“Everything you want to trade, in a one-stop shop, on-chain. … We’re bringing all assets onchain — stocks, prediction markets, and more. A marketing video released by Coinbase similarly teased an “everything exchange.”

Coinbase is entering the prediction markets space, where it will compete with Kalshi, which is currently the only federally licensed platform in the U.S. It will also face Polymarket, which is planning to re-enter the U.S. market after acquiring a licensed exchange. Coinbase’s tokenized equities will also face competition from Kraken, Robinhood, and Gemini, although their similar products are only available to international users.

Coinbase is long bitcoin.

Our holding increased by 2,509 BTC in Q2, and we keep buying more. pic.twitter.com/ztx10X2YXV

— Brian Armstrong (@brian_armstrong) July 31, 2025

A few hours before the crypto firm’s announcement, the SEC revealed a new plan. This plan, called Project Crypto, aims to update rules for crypto trading. 

JUST IN: 🇺🇸 SEC launches 'Project Crypto' to help make America the “crypto capital of the world.” pic.twitter.com/if6lHudlTt

— Bitcoin Magazine (@BitcoinMagazine) July 31, 2025

Exchange’s Q2 Earnings Drop, Stock Down

Coinbase posted weaker-than-expected second-quarter earnings on Thursday. After the report, its stock dropped over 8% in after-hours trading, according to Yahoo Finance. The company reported $1.4 billion in net income using GAAP (Generally Accepted Accounting Principles). This was mainly due to gains from crypto and other long-term investments.

However, adjusted net income fell sharply to $33 million, down from $524 million in Q1. The poor results came as trading slowed down across the board. Total revenue fell to $1.5 billion, a 26% drop from the previous quarter. Consumer trading volumes dropped by 45%, while institutional volumes declined by 38%. Transaction revenue also fell 39%, reaching $764 million. Stablecoin-related revenue grew by 12%, reaching $332 million. 

Coinbase expects its Q3 subscription and service revenue to range between $665 million and $745 million. Although crypto market activity slowed in the second quarter, the company called July’s policy changes “monumental milestones” for both Coinbase and the whole crypto industry. One key event was President Donald Trump signing the GENIUS Act, which supports stablecoin use. Another was the House passing the CLARITY Act, which aims to set clear rules for the crypto market.