Boyaa Interactive Seeks Shareholder Approval for $70M Crypto Purchase Plan

Highlights:

• Boyaa seeks approval to invest up to $70 million in cryptocurrencies.
• Company plans phased crypto purchases using idle cash over the next year.
• Bitcoin remains Boyaa’s main focus as it expands its long-term Web3 strategy. 

Boyaa Interactive, a Hong Kong-listed online gaming company, is preparing for another major step in its digital asset strategy. The company said its board will seek shareholder approval to let it buy up to $70 million worth of cryptocurrencies over the next 12 months using idle cash generated from its business operations. The plan is part of a broader effort to strengthen its Web3 expansion and support related projects already under development. 

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Bitcoin Stays at the Centre of Boyaa’s Plan

In its filing on 23 March, Boyaa said the cryptocurrencies it buys should match its business development strategy, have strong liquidity, large market value, and broad market recognition. It added that the assets introduced under this mandate are expected to be primarily Bitcoin. 

Boyaa Interactive, “Hong Kong’s MicroStrategy,” plans to seek shareholder approval to purchase up to $70 million in crypto over the next 12 months using idle cash, to support the web3 operations. The firm currently holds 4,092 BTC, 302 ETH, and ~7 million USDT.…

— Wu Blockchain (@WuBlockchain) March 22, 2026

Boyaa also made it clear that the buying will not happen all at once. Instead, the proposed authorization would run for 12 months after shareholder approval at the annual general meeting. That gives the board flexibility to buy in stages depending on market conditions. The filing added that any purchases would be made on regulated and licensed trading platforms.

Boyaa Plans Flexible Crypto Purchases Using Idle Corporate Cash

The company explained that the planned purchases would be funded by idle corporate cash reserves rather than new emergency financing. Management said the aim is to support research, development, and operations tied to its Web3 business, including new projects and upgrades to its existing game ecosystem.

Boyaa is not starting from zero. As of the date of the announcement, the company already held 4,092 Bitcoin, 302 Ether, and about 7,000,700 USDT. In the same filing, Boyaa said its average purchase price for Bitcoin was about $68,211 per coin, while its average cost for Ether was about $1,661. That gives investors a clearer view of how seriously the company has already committed to crypto as part of its balance sheet strategy.

Existing Holdings Reflect Boyaa’s Bigger Web3 Push

In its announcement of the company’s annual results, Boyaa stated that it continued to expand its Web3 business through investment in Web3 games, infrastructure, and strategic digital assets. The company stated that Bitcoin is its core strategic Web3 asset. It also stated that its traditional online gaming business continued to provide stable cash flow support to the company as it developed new growth areas in Web3 business. The company also stated that its BTC holdings increased by 818 units in 2025 to 4,092 units at year-end.

For shareholders, the proposal represents another major step in Boyaa’s push to align its treasury management with its digital ambitions. By deploying unused cash into crypto assets, the company is effectively increasing its exposure to a market that can offer significant upside, but also carries substantial price risk. The decision on this proposal will be subject to shareholders’ approval, but what is already clear is that Boyaa plans to take this opportunity to go deeper into crypto.

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