Binance Integrates Apple Pay and Google Pay for Seamless Web3 Access via Worldpay

Highlights:

• Binance Integrates Apple Pay and Google Pay on its platform, enabling wider access to Web3
• The partnership allows Binance users to buy crypto using credit or debit cards linked to Apple Pay or Google Pay.
• Binance said the collaboration will also enhance customers’ fiat-to-crypto experience on Binance.

Leading crypto exchange Binance has collaborated with global fintech service provider Worldpay, enabling access to Apple Pay and Google Pay on the trading platform. Binance announced the partnership via a press release on April 7, which elicited widespread reactions.

According to the trading platform, customers can now buy crypto using credit or debit cards linked to Apple Pay or Google Pay. Binance noted that users are already familiar with these payment options for their everyday expenses, ranging from online shopping to streaming subscriptions. The trading platform added that both parties’ integration will enhance customers’ fiat-to-crypto experience on Binance.

Binance has announced a strategic partnership with global payment technology giant Worldpay. Starting today, users can purchase cryptocurrencies via Apple Pay and Google Pay. By simply linking a credit or debit card to Apple Pay or Google Pay, users can directly buy crypto with…

— Wu Blockchain (@WuBlockchain) April 7, 2025

Significance of Binance’s Partnership with Apple Pay and Google Pay

Binance said its integration with Worldpay is more than just a technical update. The exchange explained that the partnership aims to bring Web3 closer to users. It added that the integration will create more impact in regions with limited credit card usage rates.

Digital wallets have emerged as a global payment option for many people. “This is exactly what makes the integration with Binance so impactful – it enables users to explore crypto with the same ease and confidence they already associate with trusted e-commerce experiences,” Nabil Manji, Head of FinTech Growth at Worldpay, explained.

Binance’s VP of Fiat, Thomas Gregory, spoke on Binance’s decision to partner with Worldpay. He noted that Worldpay’s reputation as a leading global payment firm singled it out from other competitors. He added that the integration’s main goal is to empower users by providing them access to crypto via familiar mobile platforms.

Binance Emphasizes Fiat’s Significance in Traders’ Crypto Journey

In its press release, Binance highlighted the importance of fiat in DeFi and blockchain innovation. According to Binance, every trader’s journey begins with converting fiat into digital assets. The trading platform stated that fiat is the gateway connecting traditional payment systems and Web3.

Binance stated:

“These onramps empower people who are unbanked, underbanked, or underserved by legacy financial institutions to access new tools for saving, investing, transacting, and building wealth. And they do so using methods that are already familiar, trusted, and easy to use.”

Binance mentioned that the above reasons have pushed the exchange to streamline its fiat payment options. According to the exchange, it ensures every update on its platform removes barriers and unlocks opportunities for users.

📱 @binance has partnered with @Worldpay_Global to integrate Apple Pay and Google Pay for #crypto purchases. Users can now buy crypto using bank cards linked to these wallets.

This integration makes it easier to move from fiat to digital assets, eliminating the need to manually… pic.twitter.com/qSsBKcBpE6

— Mpost Media Group (@mpost_io) April 7, 2025

Binance Allows Payments Using Over 125 Fiat Currencies

Binance noted that it recorded significant fiat and P2P services expansion last year. The exchange stated that by the end of last year, its users could access over 1,000 payment methods using more than 1,000 fiat currencies to transact seamlessly in their local currencies without switching between platforms.

Last year, Binance said it also focused on geographical expansions, launching its services in over 20 countries with notable limitations in their payment systems. In addition, the exchange rolled out 18 new fiat channels for corporate and retail users. Binance said over 60% of active fiat and P2P users triggered repeated transactions last year. This implies that they trust the platform’s operation and are willing to continue using its services.