B Strategy Launches $1B U.S.-Listed BNB Treasury Company with YZi Labs

Highlights:

• B Strategy will initiate a $1B BNB treasury company that will be backed by YZi Labs.
• The firm targets a Nasdaq listing and anchor investors from Asia.
• The focus is on maximizing BNB per share through strategic ecosystem investments.

B Strategy, a digital asset-based investment group, has announced that it is planning to establish a U.S.-listed BNB treasury company seeking to raise $1 billion. Backed by YZi Labs, the firm will provide regulated access to institutional investors in the expanding BNB ecosystem. The project aims to reflect the structure of traditional finance and still be based on the foundations of crypto.

According to the press release, the venture will be structured in a similar way to the model of Berkshire Hathaway, with BNB as a strategic asset. The company will also invest in related technologies and projects to promote the BNB Chain. YZY Labs, the investment firm backed by Binance co-founders Changpeng Zhao and Yi He, will both strategically fund and grant access to ecosystem partners. Since the surging interest in crypto-treasury vehicles globally, B Strategy considers that BNB is primed to be adopted by institutions. This project comes at a time when other companies are beginning to be interested in other crypto assets such as Solana and XRP.

🚨UPDATE: @CZ_BINANCE CONFIRMS FORMER BITMAIN EXECUTIVES TO LAUNCH $BNB TREASURY FIRM, TARGETING $1B RAISE WITH SUPPORT FROM YZILABS

— BSCN Headlines (@BSCNheadlines) August 25, 2025

Institutional Gateway to BNB Ecosystem Through a Public Market Vehicle

The still unnamed BNB treasury company will be carried via a Nasdaq-listed vehicle. The company has already managed to get anchor investors in Asia. This includes the family offices in Hong Kong, ASEAN and the Middle Eastern investors. The strategy is designed to take advantage of both APAC liquidity and reach and U.S. market transparency and regulation.

Leon Lu, co-founder of Metalpha and B Strategy, said that the company will operate on a “maximize BNB-per-share” basis. He added that the firm was in a good place to grow in the long term because of the disciplined financial management and broad crypto expertise. The treasury will have an active management of its investments in addition to investing the capital in projects to enhance BNB’s infrastructure. These encompass developer grants, community enablement projects, and direct investment in scalable Web3 solutions.

Ella Zhang, the head of YZi Labs, stated:

“BNB is becoming the fundamental utility in new-generation financial systems. We observe a growing interest in and demand for long-term portfolio strategies of institutions.”

The utility of NB has also increased tremendously, with more than 12 million transactions made on a daily basis, and the presence of stablecoins and real-world assets. Moreover, BNB Chain has solidified its central position in the blockchain industry, as it ranks second in dApp deployment.

Institutional Demand for BNB Grows Amid Market Surge

With BNB in the spotlight, its recent price rally provides added momentum. The coin has managed to climb 48% in the past 12 months, rising to an all-time high. B Strategy’s initiative can make it the first giant company to establish a publicly traded framework focused on BNB.

Despite the optimism, the launch is in the background of a similar effort that failed. A U.S.-listed company, Windtree Therapeutics, had previously invested in BNB in its corporate treasury. In the end, it was removed from Nasdaq because it failed to meet listing standards.

🚨BIG: $BNB treasury firm Windtree Therapeutics is being delisted from Nasdaq after failing to meet listing rules. Its stock collapsed by 76 percent in a single day, dropping to $0.11.

The company will now attempt to move to OTC markets but faces limited liquidity and weaker… pic.twitter.com/w3cUR3v4lI

— Crypto Coin Show (@CryptoCoinShow) August 20, 2025

Former CFO and co-founder of Bitmain, Max Hua, emphasized the existence of strict governance policies.

Max stated:

“We are bringing bank-level systems, independent audits, best-in-class custody, and risk controls to investors from New York to Hong Kong.”

The governance structure of the firm will guarantee transparency, reporting, and authenticated holdings, and cross-border efficiency. The model seeks to provide an institutional-grade exposure and while matching the requirements of the U.S. public markets. Financing is expected to close in the weeks ahead. The company will be able to join a growing list of digital asset treasury firms.