Animoca Brands Pledges $100M in BTC to Support DDC Enterprise’s Bitcoin Treasury Expansion

Highlights:

• DDC teams up with Animoca to grow Bitcoin treasury with $100M support.
• Yat Siu joins DDC’s council to guide crypto strategy and future plans.
• Between mid-June and July 7, DDC boosts Bitcoin holdings 48%, which shows a strong belief in digital assets.

DDC Enterprise, a prominent Asian food company listed on the New York Stock Exchange, has partnered with Hong Kong-based Web3 firm Animoca Brands to help expand its newly established Bitcoin (BTC) treasury. On Friday, Animoca Brands announced a non-binding agreement to provide DDC Enterprise with up to $100 million in BTC. This partnership aims to help DDC build strategies to increase returns from its Bitcoin holdings and strengthen its overall position in the cryptocurrency market.

我们已与 @ddcbtc_ 签署非约束性的的谅解备忘录 (MoU)，双方将合作制定并实施相关策略，在有效控制风险的基础上，最大化我们比特币资产的收益。

根据谅解备忘录，我们正式建立了战略合作关系。此外，我们将投入最高 1 亿美元等值的比特币，用于 DDC 运营的收益提升策略。https://t.co/iHmbtGeILN pic.twitter.com/GtYWJVibFw

— Animoca Brands 安拟集团 (@animocabrandsCN) July 12, 2025

Animoca’s Yat Siu Joins DDC’s Bitcoin Council to Lead Treasury Expansion

Yat Siu, Co-Founder and Executive Chairman of Animoca, will become a member of DDC’s Bitcoin Visionary Council to assist in developing the company’s Bitcoin treasury strategies. Norma Chu, the Founder, CEO, and Chairwoman of DDC Enterprise, described the partnership with Animoca as a significant milestone for the company. She added that it shows their shared goal to boost Bitcoin as a trusted monetary asset. Chu also said that having Yat Siu on the council brings valuable experience and connections, which will guide their Bitcoin strategy and treasury efforts.

DDC Enterprise secured capital commitments amounting to $528 million aimed at expanding its Bitcoin treasury. By July 7, the company owned 368 BTC, which were worth $43.3 million at current market prices. This reflects a 48.3% increase in Bitcoin holdings compared to what they purchased in mid-June, according to the company’s statement.

Yat Siu:

“Our partnership with DDC enables Animoca Brands to enhance the value of our blockchain technologies and maximize the value of our Bitcoin holdings. Through this partnership, we will focus on developing strategies to enhance Bitcoin’s value proposition, leveraging DDC’s commitment to advancing corporate Bitcoin treasury solutions.”

DDC Enterprise, known for its DayDayCook brand, makes food content and products. It has offices in New York, Hong Kong, and Shanghai. Its stock rose 12.4% to $12.10 at press time.

Public Companies Boost Bitcoin Holdings as Price Hits New Highs

DDC Enterprise has begun holding Bitcoin as a key part of its reserve assets. It plans to buy more BTC, like Metaplanet, which is one of the biggest companies holding Bitcoin. An increasing number of publicly traded companies are including Bitcoin in their asset portfolios. Many follow the example of Strategy (formerly MicroStrategy), a U.S. company that owned 597,325 Bitcoin by June 30, 2025, bought for over $42 billion.

Data on corporate BTC holdings shows that public companies purchased 131,000 Bitcoins in the second quarter of 2025. This increased the total Bitcoin held on company balance sheets by 18%, bringing corporate Bitcoin reserves to more than 847,000 BTC at the quarter’s close.

At the time of writing, Bitcoin was trading at $117,900, after briefly reaching a new all-time high of over $118,000 earlier yesterday. The top cryptocurrency by market value saw $61 billion in trading volume over the past 24 hours, according to CoinMarketCap.