Amundi Plans Bitcoin ETN Launch as Europe’s Institutional Demand Surges

Highlights:

• Amundi is planning a Bitcoin ETN launch for European customers.
• European banks like ING and Société Générale are moving to issue stablecoins under the new MiCA crypto regulations.
• Bitcoin attracts growing institutional demand as investors seek protection from inflation and market uncertainty.

Amundi, Europe’s largest asset manager with €2.3 trillion in assets under management, plans to launch its first Bitcoin investment product in early 2026. The report by French crypto outlet The Big Whale confirms Amundi’s growing interest in digital assets. The move follows the success of BlackRock’s Bitcoin ETF in the United States, which now holds over 800,000 BTC valued at nearly $97 billion.

Europe's biggest asset manager, Amundi (€2.3T AUM), plans a Bitcoin ETP launch in early 2026! 🚀 Driven by huge demand & clarity from MiCA regulation. Following BlackRock's lead. Major step for European crypto adoption! #Bitcoin #CryptoETP #Amundi #MiCA #DigitalAssets… pic.twitter.com/8YQcudmdfh

— CryptoniteUae (@CryptoniteUae) October 14, 2025

The move by Amundi points to a new strategic change in the investment environment in Europe. The company aims to address the increasing need for regulated cryptocurrency exposure to institutional investors. The Markets in Crypto-Assets (MiCA) framework in Europe has given fund managers more effective guidelines and investor insurance.

A Bitcoin ETN is a regulated financial product that tracks Bitcoin’s price without holding the asset directly. It allows investors to gain exposure through traditional exchanges without managing crypto wallets.

According to market data, there is growing institutional interest in digital assets. CoinShares reported weekly inflows to crypto investment products of $3.17 billion, including $2.67 billion in Bitcoin. Other projects that received capital include Ethereum, Solana, and Ripple, even in the face of the recent market volatility. The move by Amundi comes at a time when traditional investors are looking to diversify portfolios and hedge inflation. The move of the asset manager into crypto may inspire other European companies to pursue such models, as digital assets are further incorporated into traditional finance

Europe Welcomes Amundi’s Bitcoin ETN Launch amid Regulatory Confidence

The upcoming launch of the Bitcoin ETN by Amundi will be a milestone in the European financial sector. The move by the firm is in line with a more general trend in European institutions to get exposure to digital assets via regulated investment vehicles. Sovereign funds and major European financial institutions are considering Bitcoin as a long-term asset in their portfolios across Europe. Many see it as a strategic asset class that complements traditional holdings.

Along with that, several European banks are developing stablecoin projects to increase their blockchain usage. Nine banks, led by ING and UniCredit, are planning to launch a euro-pegged stablecoin under MiCA by 2026. Societe Generale, through its crypto division, SG-FORGE, has also introduced a dollar-backed stablecoin, the USD CoinVertible. BBVA intends to launch its own stablecoin in 2026, and other global banks like Deutsche Bank, Goldman Sachs, and UBS are exploring G7-pegged stablecoins.

BBVA plans to issue its own stablecoin in 2026
📌 Spanish banking giant BBVA announced plans to launch a euro- or dollar-backed stablecoin in partnership with other European banks. The project follows its recent MiCA authorization, signaling how established institutions are…

— Cleverlee (@Cleverleecom) October 10, 2025

Analysts believe that the entry into the market by Amundi would trigger the adoption by more asset managers. European investors are responding to a trend first observed in the U.S., where institutional participation in Bitcoin funds surged following the approval of spot ETFs.

Bitcoin Gains Appeal as Inflation Hedge for European Investors

Amundi has often described Bitcoin to its investors as a potential store of value and hedge against inflation. The company is confident that digital assets can assist investors in controlling risk factors related to steady growth in prices. The low amount of Bitcoin and decentralization of its supply make it appealing to institutions that want to gain protection against financial instability.

Increasing inflation in the leading economies is pushing investors to seek other stores of value. Bitcoin, specifically, is unique in its rarity and stability when the market is stressed. The Amundi Bitcoin ETN would offer investors a regulated channel to access the market by using conventional financial instruments.